Edible Apple

The significance of Apple’s product placement

Anyone who caught the season premieres of “The Office” and “Heroes” on NBC might have noticed the conspicuous product placement of Apple products. On “The Office”, Jim and Pam video-chatted on a MacBook Pro, while on “Heroes”, Hiro Nakamura and his dad both had offices equipped with new iMacs perched on top of their desks. […]

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