Tag Archive | "MacBook Air"

Destroying a MacBook Air [Video]

Thursday, April 30, 2009

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A guy from Denmark apparently hated his MacBook Air so much he decided to beat the s!@# out of it and utterly destroy it with a knife.  Why all the violence?  Because the Air had a broken hinge.  Unless we’re missing something, this looks to be completely legit.  I wonder if it’ll still fit inside a […]

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Windows guru spends some quality time with a MacBook Air… and enjoys it

Saturday, April 18, 2009

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Windows guru and Computerworld writer Preston Gralla recently spent 2 weeks using a MacBook Air as part of some cool assignment I wish I could partake in —  “Here, use this cool computer for 2 weeks and let us know what ya think!”  Sure thing, boss. Well, after 2 weeks with the Air, Gralla was […]

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Advertising: Dell Adamo v. MacBook Air

Monday, March 23, 2009

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DesignO’blog takes an interesting look at the difference in advertising used to promote the Dell Adamo and MacBook Air.  Check it out over here. Below are commercials for each respective notebook, starting with the Adamo. And now the Air. What do you guys think?  Is any one approach clearly better than the other?  Are they […]

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Quote of the Day: Apple as a fashion statement?

Wednesday, March 18, 2009

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The ultra-thin Dell Adamo is being advertised as a worthy alternative to the MacBook Air, with a Dell spokesman even going so far as to say that they “are positioning the Adamo as a fashion statement.”  That begs the question – Is that the reason why MacBook Air owners purchase their machines?  To make a […]

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Rumor: Apple working on 15 inch MacBook Air?

Sunday, January 18, 2009

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AppleInsider reports that a Chinese website, with a spotty track record with respect to upcoming Apple products, is claiming that Apple is working on and is set to release a 15 inch MacBook Air model in the second half of 2009.  The current MacBook Air has a 13.3 inch screen. Check out the full story […]

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Who picks the songs for those Apple commercials?

Monday, December 8, 2008

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Getting your song featured on an Apple commercial is a great way for a musician to create band awareness and generate a lot of sales.  Feist saw a huge bump in sales when her song “1234” was featured in an iPod Nano commercial, and Yael Naim came out of nowhere when her song “New Soul” […]

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Want to see a MacBook Air prototype?

Tuesday, November 18, 2008

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Want to see what a MacBook Air prototype looked like? If so, MacRumors has the full scoop here.

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MacBook Air might get even lighter with carbon fiber

Wednesday, November 12, 2008

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AppleInsider is reporting that Apple might make its slimmest notebook even lighter with the use of carbon fiber.  Apparently, Apple would like to get the weight of the MacBook Air down below 3 pounds. And what is carbon fiber exactly? “Carbon fiber is an extremely lightweight material comprised of very thin fibers about 0.005–0.010 millimeters […]

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Obama Campaign has Mac fever

Friday, November 7, 2008

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Greenpeace makes peace with Apple, hails Apple’s “industry first” green laptops

Wednesday, October 15, 2008

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Apple has surprisingly drawn praise from one of its most vocal critics, Greenpeace.  Greenpeace, an orginization dedicated to the conservation of the environment, and has often been critical of computer manufacturers for not using materials it deems to be environmentally friendly.  In the past, Greenpeace has seemed to focus a lot of its energy on […]

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Dan Lyons gets paid to write for Newsweek?! Pt. II

Tuesday, October 14, 2008

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Within hours of Apple’s media event today, Dan Lyons published an article for Newsweek asserting that the new Apple laptops aren’t worth the hype.  That’s all well and good, and he’s entitled to his opinion, but it’s problematic if that opinion is seemingly pre-conceived. What I find troubling is that Lyons essentially glosses over the […]

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Analysts: $999 MacBook most significant announcement

Tuesday, October 14, 2008

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From MacNN: “The announcement of a $999 plastic MacBook may be more significant than the revelation of metal MacBooks and MacBook Pros, say analysts with UBS and Piper Jaffray. The former firm notes that while the metal notebooks are more attractive, and boast features such as glass trackpads and better graphics hardware, the $999 system […]

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