Tag Archive | "iAd"
Apple hires Adobe exec Todd Teresi to take over iAd duties
Due to a variety of factors, Apple’s iAds program hasn’t proven as successful as Apple was initially hoping for. Thanks to Apple’s penchant for control and expensive buy-in rates, which have subsequently been lowered, advertisers haven’t exactly been flocking towards Apple’s implementation of mobile ads. The iAd business, introduced in 2010, has attempted to parlay Apple’s […]
Continue reading...Andy Miller, Apple’s VP of mobile advertising, leaving for VC firm
Wednesday, August 17, 2011
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AllThings D is reporting that Apple is losing Andy Miller, the company’s VP of mobile advertising. Miller first joined Apple when Apple purchased Quattro Wireless, a mobile advertising firm that Apple snatched up for $275 million in 2010 following their failure to purchase AdMob – which was subsequently purchased by Google. Miller will reportedly be […]
Continue reading...Apple lowers pricing for iAds
Tuesday, July 12, 2011
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Bloomberg is reporting that Apple’s mobile ad business is struggling to attract and retain customers, so much so that Apple has cut its buy-in rates by as much as 70% as advertisers have spoken with their wallets and taken their business elsewhere. Even with lower prices, some advertising agencies are balking at iAd’s cost, especially […]
Continue reading...Apple removes iAds from kid-centric iOS apps
Wednesday, May 11, 2011
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Apple’s iAd initiative has gotten off to a somewhat staggered start. While some advertisers are touting high levels of engagement and higher than expected click through rates, many have complained about Apple’s arguably draconian level of involvement and expensive buy-in rates. But overall, iAds have been rolling along and picking up advertisers slowly but surely. […]
Continue reading...Apple releases “iAd Gallery” app to showcase rich ad campaigns
Wednesday, April 6, 2011
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Apple yesterday released a new app titled iAd Gallery which, as you might expect, simply features a gallery of iAd campaigns. Don’t worry, the app is a free download. The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives […]
Continue reading...Apple introduces “iAd Producer”
Sunday, December 26, 2010
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Apple last week launched iAd Producer, a new software tool which enables developers and designers to create rich, beautiful and interactive content for iAds. iAd Producer “automatically manages the HTML5, CSS3 and JavaScript behind your iAd” while also providing advanced JavaScript editing and debugging tools. iAd producer is available to iOS developer program members and […]
Continue reading...Apple unveils iAd video reel to highlight sheen and polish of premium ad campaigns
Tuesday, November 23, 2010
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In an effort to show off the sheen and polish of iAds, Apple last week updated its iAd advertising site with a video reel highlighting some of the more premium looking ad campaigns to hit iAds yet. With Apple planning to rollout iAds in Europe and Japan (in 2011), this is a great way to […]
Continue reading...iAd rollout goes global
Friday, November 5, 2010
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MacRumors reports: We’ve received word that Apple has begun to deploy iAd availability on a worldwide basis, with developers reporting that they are beginning to see ad impressions rolling in from locations around the globe. Previously, developers had seen ad requests from those countries go unfilled as Apple limited the program to North America and […]
Continue reading...Apple looking to expand advertising options with in-stream video ads
Monday, October 18, 2010
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It might be an understatement to say that Apple’s iAd initiative has gotten off to staggered and arguably confusing start. Amid reports that advertisers are extremely pleased with the level of engagement and click through rates with iAds are an equal, if not greater, number of reports centering on how many companies are quickly growing […]
Continue reading...Adidas drops iAd initiative because Steve Jobs was too much of a control freak – Report
Monday, October 4, 2010
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Back in mid-August, reports circulated that Apple’s habit of maintaining complete control over projects was undermining their iAd efforts. Specifically, Apple’s insistence on being directly involved with the creative process of mobile ads reportedly hampered the rollout of ads from a number of companies such as Chanel SA. And now comes word that another blue chip […]
Continue reading...iAds on target to take 21% of mobile ad market this year; Google’s share poised to drop
Monday, September 27, 2010
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It’s hard to know, exactly, just how successful Apple’s foray into mobile advertising is going thus far. On one hand, Apple has been able to ink deals with top companies such as Campbell Soup and Nissan, and indeed, some advertisers are reporting much higher than average user interaction with Apple’s more engaging iAds. Yet still, […]
Continue reading...Yahoo! CEO says iAds will “fall apart”
Thursday, September 16, 2010
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Yahoo CEO Carol Bartz opines on why she feels Apple’s iAd initiative will fall flat. “That’s going to fall apart for them,” Bartz said, “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.” A few weeks back, we reportedthat Apple’s thirst for complete control over […]
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Sunday, January 8, 2012
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