Tag Archive | "Bertrand Serlet"
Bertrand Serlet joins mystery startup
Business Insider reports that Bertrand Serlet, formerly of NeXT and Apple, is covertly working on a new startup involving cloud computing. And the name of this stealth startup is called Upthere. Job postings for design engineers started popping up towards the end of 2011, by which point the company described itself as being an early […]
Continue reading...The NeXT/Apple engineering culture clash
Friday, March 25, 2011
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David Casseres writes the following in the wake of Bertrand Serlet leaving Apple: Pretty soon he was standing up in front of seasoned Apple software engineers and lecturing us on how not to make mistakes when cutting and pasting code. I said at that time that I had never felt so thoroughly disrespected as an engineer […]
Continue reading...Craig Federighi – a worthy replacement to Serlet, and a nerd impostor to boot
Thursday, March 24, 2011
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Will Shipley writes nicely on the departing Bertrand Serlet and his replacement, and seeming nerd impostor, Craig Federighi who began working at NeXT in 1994 and took over the EOF group (Enterprise Objects) in record time. We’re all around this table in some generic conference room, and in comes Craig – the new guy – […]
Continue reading...Departure of Bertrand Serlet is merely a “changing of the guard”
Thursday, March 24, 2011
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When ever a high profile executive plans to leave a company, it’s natural for some to look for underlying dissent and chaos lingering the surface. The recent announcement that Bertrand Serlet, Apple’s top man in charge of software engineering, would be leaving the company expectedly sparked similar fears. But Serlet’s departure is nothing more than […]
Continue reading...Former Apple engineers speak on the departing Bertrand Serlet
Thursday, March 24, 2011
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Apple yesterday announced that its spirited senior vice president of Mac software engineering Bertrand Serlet, who some are calling the father of OS X, will be leaving the company to focus less on products and more on science. Below are some enlightening and, at times, opposing viewpoints on Bertrand Serlet from two former Apple engineers as […]
Continue reading...Bertrand Serlet leaving Apple
Wednesday, March 23, 2011
Apple today announced that Bertrand Serlet, Apple’s Senior VP of Mac Software Engineering, will be leaving the company after coming along with Steve Jobs from NeXt in 1997. Taking up his spot will be Craig Federighi, Apple’s current VP of Mac Sofware Engineering. “I’ve worked with Steve for 22 years and have had an incredible […]
Continue reading...Apple’s culture of secrecy
Monday, June 22, 2009
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The New York Times has an interesting article detailing what some might refer to as Apple’s extreme and paranoid insistence on complete and utter secrecy. As the article notes, large companies are increasingly taking advantage of social media tools to strengthen their brand and connect more directly with consumers. Apple, however, continues to sit on […]
Continue reading...Steve Jobs won’t be delivering the WWDC keynote
Wednesday, May 13, 2009
When Steve Jobs temporarily stepped away from Apple a few months ago, he said he’d be back in June, and according to Apple executives, that’s still the plan. But if you were expecting that Jobs would make a triumphant return to Apple in the form of a killer keynote that would see him introduce an […]
Continue reading...Flashback: Steve Jobs and co. make fun of Vista
Wednesday, December 3, 2008
Here’s a great clip of Steve Jobs and Bertrand Serlet (Apple’s Senior Vice President of Software Engineering) taking a few shots at Vista at the 2006 WWDC conference.
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Friday, June 29, 2012
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