Tag Archive | "advertising"
Does the real money in mobile reside with in-app purchases?
While mobile advertising remains a burgeoning business with billions of dollars in play, new data from Flurry suggests that the real money in mobile may be in-app purchases. The chart below tracks advertising revenue vs. revenue derived from the sale of virtual goods across iOS devices. Note that because Android still doesn’t support in-app purchases […]
Continue reading...T-Mobile ad riffs on iPhone and AT&T’s network [Video]
Monday, November 8, 2010
Comments Off on T-Mobile ad riffs on iPhone and AT&T’s network [Video]
T-Mobile’s latest ad is a little bit “Get a Mac” inspired and it ain’t half bad. Taking shots at both the iPhone and AT&T, the ad touts T-Mobile’s highspeed 4G network and it’s ability to support video chat using solely a cellular connection.
Continue reading...New iPad ad is “Electric”
Monday, November 1, 2010
Comments Off on New iPad ad is “Electric”
The latest iPad ad from Apple, titled “Electric.” Like previous iPad ads, this one showcases video footage showcasing an eclectic mix of iPad apps set against a jangly musical backdrop.
Continue reading...Apple increased ad spending and number of employees in 2010
Wednesday, October 27, 2010
Comments Off on Apple increased ad spending and number of employees in 2010
Apple on Wednesday filed its 2010 annual report with the SEC, and as usual, there are a few interesting nuggets of information to be had. First, Apple spent a boatload on advertising this past year – a whopping $691 million in total. By way of comparison, Apple spent only $501 million in 2009 and $486 […]
Continue reading...Apple looking to expand advertising options with in-stream video ads
Monday, October 18, 2010
Comments Off on Apple looking to expand advertising options with in-stream video ads
It might be an understatement to say that Apple’s iAd initiative has gotten off to staggered and arguably confusing start. Amid reports that advertisers are extremely pleased with the level of engagement and click through rates with iAds are an equal, if not greater, number of reports centering on how many companies are quickly growing […]
Continue reading...Microsoft’s first Windows Phone 7 commercial is clever with an odd message
Tuesday, October 12, 2010
Microsoft not only unveiled a slew of new Windows Phone 7 handsets on Monday, but it also showcased the first WP 7 commercial. All in all, it’s pretty funny and enjoyable. But as Gruber points out, people aren’t tethered to their iPhones because of frustrating and difficult to navigate UIs, but rather because they enjoy […]
Continue reading...New Apple ad highlights iPhone 4’s Retina Display
Tuesday, October 5, 2010
Comments Off on New Apple ad highlights iPhone 4’s Retina Display
After focusing exclusively on FaceTime, Apple’s new iPhone ad takes things in a different, and welcome, direction by touting the iPhone 4’s Retina Display.
Continue reading...Adidas drops iAd initiative because Steve Jobs was too much of a control freak – Report
Monday, October 4, 2010
Comments Off on Adidas drops iAd initiative because Steve Jobs was too much of a control freak – Report
Back in mid-August, reports circulated that Apple’s habit of maintaining complete control over projects was undermining their iAd efforts. Specifically, Apple’s insistence on being directly involved with the creative process of mobile ads reportedly hampered the rollout of ads from a number of companies such as Chanel SA. And now comes word that another blue chip […]
Continue reading...iAds on target to take 21% of mobile ad market this year; Google’s share poised to drop
Monday, September 27, 2010
Comments Off on iAds on target to take 21% of mobile ad market this year; Google’s share poised to drop
It’s hard to know, exactly, just how successful Apple’s foray into mobile advertising is going thus far. On one hand, Apple has been able to ink deals with top companies such as Campbell Soup and Nissan, and indeed, some advertisers are reporting much higher than average user interaction with Apple’s more engaging iAds. Yet still, […]
Continue reading...European FaceTime ads strike emotional chord without using any dialogue
Monday, September 27, 2010
Comments Off on European FaceTime ads strike emotional chord without using any dialogue
With Louis Armstrong’s “When You’re Smiling” as the backdrop, Apple’s FaceTime ads strike an emotional chord by showing how the iPhone 4 can help bring people together even when circumstances put them in different cities. Below are FaceTime ads making the rounds in Europe and not for broadcast here in the US. The commercials follow […]
Continue reading...New Kindle Ad takes shot at the iPad [Video]
Monday, September 13, 2010
Check out this great ad from Amazon touting the Kindle over the iPad and its ever so annoying reflective screen. The lady in the bikini ain’t half bad either. Job well done, Amazon.. and central casting.
Continue reading...iPad – Great for reading papers, not so much for swatting flies [Video]
Sunday, September 12, 2010
Comments Off on iPad – Great for reading papers, not so much for swatting flies [Video]
To promote the release of their new iPad app, Newsday put out the following video highlighting the one area in which a newspaper is still superior to an iPad.
Continue reading...
Tuesday, November 9, 2010
Comments Off on Does the real money in mobile reside with in-app purchases?