Tag Archive | "advertising"
Apple marketing VP Allison Johnson leaving to start new PR firm
Allison Johnson, Apple’s current worldwide marketing VP, is planning to leave the company sometime before Summer to start up a new PR and marketing firm with former Facebook PR executive Brandee Barker. Johnson has been at Apple since 2005 where she reported directly to Steve Jobs. Previously, Johnson served as a public relations manager at […]
Continue reading...New “If you don’t have an iPhone” ad focuses on app store gaming
Tuesday, March 29, 2011
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Apple last week added a new iPhone ad to its stable of “If you don’t have an iPhone” commercials. This one focuses on the App Store’s large selection of games and also features Apple’s Game Center where users can engage in multiplayer games with friends and strangers. The games featured in the commercial include Scrabble, […]
Continue reading...Apple posts 3 new iPhone commercials – “If you don’t have an iPhone…”
Thursday, March 17, 2011
Apple late on Wednesday posted three brand new iPhone commercials, all with the new tagline “Yup, if you don’t have an iPhone, well, you don’t have an iPhone.” The first one is called App Store and highlights how the iPhone can be used as a boarding pass and to pay for coffee at Starbucks
Continue reading...Apple products appeared in 30% of Number One films in 2010
Friday, February 25, 2011
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It’s really hard to watch TV these days and not see Apple products adorn the screen. From Entourage to The Office and 30 Rock, iMacs and iPhones are often on full display. Apple’s pervasive product placement also occurs on the silver screen, with brandchannel reporting that of the 33 number one films in the US […]
Continue reading...Latest Amazon Kindle commercial pokes fun at the iPad.. again
Tuesday, February 22, 2011
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Amazon just released a brand new Kindle commercial, and much like the first, this one takes a shot at Apple’s iPad on account of its refelective and glare-ridden screen. Note, though, that some rumors have hinted that the iPad 2 will sport superior screen technology that will lessen the glare that accompanied the first model. […]
Continue reading...iOS users more valuable than Android users – Report
Wednesday, February 16, 2011
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Electronista reports: Mobile advertising company Mobclix has released a study comparing the revenue generated from ad-supported free apps on both the iOS and Android platforms, and found that advertising on iOS was significantly more effective — sometimes yielding more than double the revenue — than on Android devices, making iDevice users more “valuable” to developers […]
Continue reading...“The Daily” commercial airs during the Super Bowl [Video]
Sunday, February 6, 2011
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This is easy. The Super Bowl is on Fox. Millions of people are watching. So why in the world wouldn’t News Corp. owner Rupert Murdoch throw up an ad touting the recent release of “The Daily” newspaper app for the iPad. It’s a nice spot, but “The Daily” thus far has been subject to somewhat […]
Continue reading...Motorola teases Super Bowl Xoom ad, paints Apple users as drones
Saturday, February 5, 2011
Well lookey here. It appears that Motorola is really planning to stick it to Apple this Super Bowl weekend with a commercial painting Apple users as emotionless drones draped in white. In the video excerpt below, provided to Engadget by Motorola, a nice looking fellow with flowers is reading 1984 on the forthcoming Motorola Xoom […]
Continue reading...Apple Stores showcase clever Pixar Up inspired MacBook Air display
Friday, February 4, 2011
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Now this is some great Pixar Up inspired advertising that demonstrates how light the MacBook Air is. Check out your local Apple Store if you wanna see this first hand, but to save you the disappointment, note that the Air is really being held up by a nearly invisible piece of fishing wire. And a […]
Continue reading...Latest Verizon iPhone ad highlights network reliability
Friday, February 4, 2011
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The Verizon iPhone 4 is just a week away, and consumers can expect an all out onslaught of competing iPhone 4 advertising from AT&T and Verizon. In Verizon’s latest ad, the company highlights the reliability of their network, slyly taking a jab at AT&T by asking, “But does your network work?” Why yes, yes it […]
Continue reading...Sponsored ads now showing up on Google Maps
Thursday, February 3, 2011
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We’re not sure if this is new, but hopefully this isn’t the start of some new and burdensome trend where corporations effectively flood map apps with sponsored links.
Continue reading...Motorola jabs Apple in new Super Bowl commercial teaser
Monday, January 31, 2011
For as much as Apple critics like to complain of proprietary technology and closed-off systems, millions upon millions of consumers vehemently disagree, and indicate as much with their pocketbooks. Still, if you’re a company with an inferior product, it makes a lot of sense to attack a strong competitor like Apple in the abstract with […]
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Thursday, March 31, 2011
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