Tag Archive | "advertising"
Apple’s latest iPad 2 ad focuses on ‘Learning’ [Video]
Apple on Wednesday unveiled a new iPad ad titled Learning which highlights the iPad 2s ability to help facilitate the learning process in a number of disciplines. From learning about human anatomy to the solar system, the iPad 2, the commercial implicitly tells us, has the app selection and user experience to provide a new […]
Continue reading...Andy Miller, Apple’s VP of mobile advertising, leaving for VC firm
Wednesday, August 17, 2011
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AllThings D is reporting that Apple is losing Andy Miller, the company’s VP of mobile advertising. Miller first joined Apple when Apple purchased Quattro Wireless, a mobile advertising firm that Apple snatched up for $275 million in 2010 following their failure to purchase AdMob – which was subsequently purchased by Google. Miller will reportedly be […]
Continue reading...New iPad ad titled “We’ll always” hits the airwaves
Sunday, July 24, 2011
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Apple today released a new iPad ad titled, “We’ll always.” Per usual, the ad showcases many of the things people use the iPad for, from watching live baseball games, creating home movies, and learning how to read. We’ll never stop sharing our memories. Or getting lost in a good book. We’ll always cook dinner and […]
Continue reading...Apple’s latest iPhone print ad caters to the business crowd
Thursday, July 14, 2011
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Apple has historically never been that invested in the enterprise, but the advent of the iPhone changed all that. Slowly but surely, and similar to Apple’s interest in gaming, Apple has embraced the enterprise with increased vigor. Now, it’s rare to see an Apple media event or earnings conference call where executives aren’t boasting about […]
Continue reading...Apple lowers pricing for iAds
Tuesday, July 12, 2011
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Bloomberg is reporting that Apple’s mobile ad business is struggling to attract and retain customers, so much so that Apple has cut its buy-in rates by as much as 70% as advertisers have spoken with their wallets and taken their business elsewhere. Even with lower prices, some advertising agencies are balking at iAd’s cost, especially […]
Continue reading...AirPlay and FaceTime at the forefront of two new iPhone commercials
Monday, July 11, 2011
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Apple this past Sunday released two brand new iPhone commercials, with one focusing on AirPlay and the other on FaceTime. Both commercials, as is Apple’s style, focus on what users can actually do with a device as opposed to spouting off a list of features that the mainstream could pretty much care less about. First […]
Continue reading...Apple releases new iPad 2 Ad – “Now”
Monday, June 20, 2011
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Apple this weekend rolled out a brand new iPad 2 ad titled “Now”. Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there’s this.
Continue reading...Apple removes iAds from kid-centric iOS apps
Wednesday, May 11, 2011
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Apple’s iAd initiative has gotten off to a somewhat staggered start. While some advertisers are touting high levels of engagement and higher than expected click through rates, many have complained about Apple’s arguably draconian level of involvement and expensive buy-in rates. But overall, iAds have been rolling along and picking up advertisers slowly but surely. […]
Continue reading...Apple releases new iPad commercial – “If you asked”
Wednesday, May 4, 2011
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Apple today released a new iPad 2 commercial titled “If you asked.” If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might […]
Continue reading...Apple releases “iAd Gallery” app to showcase rich ad campaigns
Wednesday, April 6, 2011
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Apple yesterday released a new app titled iAd Gallery which, as you might expect, simply features a gallery of iAd campaigns. Don’t worry, the app is a free download. The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives […]
Continue reading...Jailbreak advertising goes mainstream as Toyota ads hit Cydia app store
Tuesday, April 5, 2011
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And so the jailbreak community appears stronger than ever now that hackers recently released an untethered jailbreak for iOS 4.3.1, Apple’s latest firmware update. Curious jailbreakers should note that the hack works on most iOS devices but not the iPad 2 as that “requires a bootrom or iBoot-level exploit to install, and the iPad2 is […]
Continue reading...Apple releases iPad 2 commercial – “We Believe”
Saturday, April 2, 2011
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Apple today released a new iPad 2 commercial titled “We Believe”. The thrust of the commercial is that the iPad is not just about technology for technology’s sake; it’s about what one can do with the technology that actually matters. The commercial is particularly apropos given the endless stream of iPad competitors on the horizon […]
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Thursday, September 1, 2011
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