Tag Archive | "advertising"
Adweek assembles each and every one of Apple’s 84 iPhone commercials
Apple’s voice recognition/personal assistant feature, which you may affectionately refer to as Siri, debuted on the iPhone 4S and seems to be the focal point of every iPhone commercial you catch on TV these days. But way back in 2007, when the very idea of an advanced smartphone like the iPhone was completely novel, Apple’s […]
Continue reading...The problem with advertising on Twitter and Facebook
Thursday, March 15, 2012
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Not every medium lends itself to advertising, even if we’re talking about tends if not hundreds of millions of active users. Sir Martin Sorrel insightfully points out: The point is that Facebook is a social medium, not an advertising one, like search or display. It certainly is one of the most powerful, if not the […]
Continue reading...Apple’s new iPad commercial
Thursday, March 8, 2012
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It’s not the iPad 3, it’s not the iPad HD, it’s nothing more than Apple’s “new iPad” – and here is Apple’s first commercial for it. Not surprisingly, the focus of the ad is the iPad’s new Retina Display. When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is […]
Continue reading...New Motorola ads pit Siri vs. Google’s Voice Actions
Wednesday, February 29, 2012
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At this week’s 2012 Mobile World Congress in Barcelona, Spain, Motorola released three commercials going after Apple’s Siri by showing it in a heads-on competition with Google’s Android voice action feature on three Motorola smartphones, the Atrix 2, the Photon 4G, and the Electrify. In this clip, which showcases the iPhone vs. the Atrix 2, […]
Continue reading...Amazon takes swipe at iPad in new ad
Monday, February 20, 2012
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Amazon last week released a new ad taking a clever swipe at Apple’s iPad. Whereas previous Kindle ads centered exclusively on the Kindle’s readability in sunlight (yawn), Amazon’s latest effort is more balanced and not too shabby. Of course, things kick off with a guy toting around what is clearly an iPad and lamenting his […]
Continue reading...Apple releases two new iPhone 4S ads, both of which highlight Siri
Friday, February 10, 2012
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Apple yesterday posted two new iPhone 4S ads, and like previous efforts, these also tout Siri and its ability to get directions, find a gas station, send a text message, and apparently, get a band up and running. The first one here is called Rock God. And the second is called Road Trip.
Continue reading...Apple and Super Bowl commercials
Monday, February 6, 2012
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Did you catch that Apple ad during last night’s Super Bowl? Yeah, me either. But Lance Ulanoff of Mashable thinks they should have run one. For Apple, though, there is a bigger concern here. By not appearing at the Super Bowl, Apple is letting its competition frame the discussion. Founder and former CEO Steve Jobs, […]
Continue reading...Samsung’s Super Bowl Galaxy Note commercial goes after Apple fans
Sunday, February 5, 2012
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Steve Jobs once said, with regard to smartphones, that “”if you see a stylus, they blew it.” Apparently Samsung disagrees with that sentiment. During today’s Super Bowl – great game by the way – Samsung unveiled its latest commercial, this time for the upcoming Galaxy Note which features, you guessed it, a stylus. And making […]
Continue reading...Samsung goes after Apple fans, again!, in new commercial
Monday, January 23, 2012
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In addition to going after Apple in the legal realm, Samsung isn’t pulling any punches with its advertising campaign either. Samsung a few weeks ago kicked off a new campaign that attempts to portray Apple fans as fad following lemmings who blindly and moronically stand outside of Apple stores ready to purchase the latest Apple […]
Continue reading...Apple hires Adobe exec Todd Teresi to take over iAd duties
Sunday, January 8, 2012
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Due to a variety of factors, Apple’s iAds program hasn’t proven as successful as Apple was initially hoping for. Thanks to Apple’s penchant for control and expensive buy-in rates, which have subsequently been lowered, advertisers haven’t exactly been flocking towards Apple’s implementation of mobile ads. The iAd business, introduced in 2010, has attempted to parlay Apple’s […]
Continue reading...Samsung even steals iPhone ad actress for its Galaxy Tab commercial
Tuesday, January 3, 2012
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Taking the “let’s copy Apple” motif to an entirely new level, we reported last week how Samsung’s latest ad for the Galaxy Tab is eerily similar to ads we’ve seen for the iPad 2. But now it seems that Samsung has even outdone itself. The girl starring in Samsung’s ad just happens to be the […]
Continue reading...Samsung now takes to copying Apple’s iPad commercials
Friday, December 30, 2011
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Samsung can make a helluva TV set, but when it comes to smartphones and tablets, the company apparently has no scruples. In addition to copying many features of the iPhone and iPad, the Korean based electronics giant has now taken to copying elements from Apple’s iPad ads and inserting them into their own. Clearly, Samsung […]
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Saturday, March 31, 2012
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