Tag Archive | "advertising"
New iPhone Commercial misses the mark
A new iPhone commercial aired today during The Office. Truth be told, it’s pretty lame. Take a look below.
Continue reading...New I’m a Mac/PC ad takes another swipe at Vista
Wednesday, October 22, 2008
Apple unveiled a new ” I’m a Mac/PC” ad that takes yet another shot at Vista, and portrays Microsoft as putting more resources into an “expensive ad campaign” than towards fixing Vista. In the commercial, PC decides to have a bake sale to raise money so that he can help fix Vista since Microsoft isn’t […]
Continue reading...Interview with the PC guy, John Hodgman
Tuesday, October 21, 2008
Time has an interesting interview with John Hodgman, the guy who plays the “PC” in Apple’s get-a-mac ads. From the article: Why did you decide to do the Apple commercials? I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of […]
Continue reading...New I’m a Mac/PC Ad takes shot at Microsoft ads as a whole
Sunday, October 19, 2008
Apple unveiled a new ” I’m a Mac/PC” ad that attempts to portray Microsoft as devoting more resources towards advertising than towards Vista. This is an interesting approach because the very idea is to put a negative spin on all Microsoft ads, no matter how good or effective they might be. In other words, every […]
Continue reading...New iPhone 3G Ad – Calling all Baseball fans
Wednesday, October 15, 2008
Apple has unveiled a new iPhone 3G ad, this time touting the features of its Major League Baseball (MLB) application. New iPhone 3G Ad
Continue reading...Toys R Us to start selling iPods
Wednesday, October 15, 2008
It seems like a no-brainer, but it took Toys R Us seven years to finally decide to sell iPods! With almost every teenager owning some sort of iPod, it only makes sense for Toys R Us to line their shelves with them. Also important is the fact that the iPod touch is becoming a pseudo, […]
Continue reading...Analysts: $999 MacBook most significant announcement
Tuesday, October 14, 2008
From MacNN: “The announcement of a $999 plastic MacBook may be more significant than the revelation of metal MacBooks and MacBook Pros, say analysts with UBS and Piper Jaffray. The former firm notes that while the metal notebooks are more attractive, and boast features such as glass trackpads and better graphics hardware, the $999 system […]
Continue reading...A school field trip to the Apple Store?
Wednesday, October 8, 2008
No, that’s not a typo. It’s a new initiative from Apple. AppleInsider has the scoop here.
Continue reading...The significance of Apple’s product placement
Thursday, October 2, 2008
Anyone who caught the season premieres of “The Office” and “Heroes” on NBC might have noticed the conspicuous product placement of Apple products. On “The Office”, Jim and Pam video-chatted on a MacBook Pro, while on “Heroes”, Hiro Nakamura and his dad both had offices equipped with new iMacs perched on top of their desks. […]
Continue reading...New Microsoft ads made on a Mac
Monday, September 22, 2008
The new “I’m a PC” commercials which don’t seem to be that effective were apparently made on a Mac. Boygeniusreport has the scoop. Related: Microsoft’s new ads are a step in the wrong direction Microsoft drops Seinfeld from ad campaign – a sign of desperation?
Continue reading...Microsoft’s new ad – a step in the wrong direction.
Friday, September 19, 2008
Wow. Microsoft has really taken a step backwards with their new ad-campaign. In trying to combat the PC stereotype from the “Get a Mac ads”, Microsoft created a commercial with a diverse array of people proclaiming that they are PC’s. The point is obviously to show that cool, talented, and creative people do, in fact, […]
Continue reading...Microsoft to give Apple a taste of its own medicine
Thursday, September 18, 2008
The New York Times has an interesting article about the new direction Microsoft is headed after they decided to axe their somewhat poorly received Seinfeld campaign. Apparently Microsoft will attempt to take back control of the PC character and finally respond to the long-running “Get a mac” ads. I’m not quite sure how you can […]
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Thursday, October 23, 2008
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