Tag Archive | "advertising"
Apple releases 4 new iPhone 5 ads
While watching some crappy TV yesterday (Mob Doctor, anyone?) I happened to see two new iPhone 5 ads. And lo and behold, it turns out that Apple released 2 additional iPhone 5 ads to make a grand total of 4 new commercials. The first one, dubbed “Thumb”, touts the iPhone 5’s bigger screen while highlighting […]
Continue reading...Samsung is quick to run anti-iPhone 5 ad
Wednesday, September 19, 2012
Comments Off on Samsung is quick to run anti-iPhone 5 ad
BusinessInsider reports: Samsung just sent me an ad that it plans to run in national newspapers tomorrow comparing the iPhone 5 to the Galaxy S III. The ad breaks down some key specs of the two phones, but it’s also a bit misleading. Samsung lists a lot of Galaxy S III-specific software features like sharing […]
Continue reading...Samsung shooting yet another anti-Apple commercial
Wednesday, September 12, 2012
Comments Off on Samsung shooting yet another anti-Apple commercial
Remember those Samsung commercials that, we admit, hilariously poked fun at Apple enthusiasts waiting in line ahead of a new product launch? Well it looks like Samsung and their ad agency are up to their old tricks again. Samsung isn’t about to let a significant court loss get in the way of poking fun at Apple fans. […]
Continue reading...Andy Hertzfeld posts rare Macintosh promotional video from 1983
Tuesday, August 14, 2012
Comments Off on Andy Hertzfeld posts rare Macintosh promotional video from 1983
Legendary Apple alum Andy Hertzfeld, who now works for Google, posted an interesting link on his Google+ recently highlighting a rare commercial Apple created in honor of the first Mac. The ad was designed by Chiat-Day and includes interesting snippets about the Mac from the design team. Notably, Hertzfeld notes that the commercial never made […]
Continue reading...Apple releases third ad for the iPad with Retina Display – “Do it All”
Sunday, August 12, 2012
Comments Off on Apple releases third ad for the iPad with Retina Display – “Do it All”
Apple last week released a new iPad commercial that’s more in line with its standard advertising fare – especially compared to its line of Mac Genius commercials which weren’t received all that favorably when they aired during the Olympics. This ad is titled Do It All. “Read it. Tweet it. Be surprised. Be productive. Make […]
Continue reading...Ken Segall sits down with Harry McCracken for in-depth interview on all things Apple and advertising
Thursday, August 9, 2012
Comments Off on Ken Segall sits down with Harry McCracken for in-depth interview on all things Apple and advertising
Apple’s new commercials involving an Apple genius didn’t exactly debut to rave reviews. Adding his name to the chorus of naysayers was longtime Chiat/Day advertising director Ken Segall who over the years worked very closely with Steve Jobs on a number of ad campaigns. Segall wrote about the commercials on his blog, stating in part: […]
Continue reading...Phil Schiller dishes on how much Apple spends on marketing each and every year
Monday, August 6, 2012
Comments Off on Phil Schiller dishes on how much Apple spends on marketing each and every year
Last week saw a number of Apple executives take the stand in the Apple-Samsung trial which has now been ongoing for a week. One notable appearance came from Phil Schiller, Apple’s Senior VP of worldwide marketing. It’s no secret that Apple is world renowned for its advertising efforts, having had a hand in a number […]
Continue reading...Mayday – New Apple commercial [Video]
Saturday, July 28, 2012
Comments Off on Mayday – New Apple commercial [Video]
Decent, and way better than those Siri ads.
Continue reading...Apple Siri ad with Martin Scorsese
Saturday, July 28, 2012
Comments Off on Apple Siri ad with Martin Scorsese
Not sure how I’m feeling about these Siri ads. Does anyone really use Siri like this? Does the notion of talking to Siri like a real person really get people going?
Continue reading...Apple releases new iPad ad – “Do it all”
Tuesday, June 19, 2012
Comments Off on Apple releases new iPad ad – “Do it all”
Check it out below. It’s called “Do it all” and yet another example of Apple highlighting the iPad as both a productivity and content consumption device. Send a note. Stay informed. Catch a show. Make your point. Make a memory. Make a masterpiece. Read something.Watch something. And learn something. Do it all more beautifully, with […]
Continue reading...Apple to share advertising revenue with Baidu
Thursday, June 14, 2012
Comments Off on Apple to share advertising revenue with Baidu
Bloomberg reports that Apple, as part of its inclusion of Baidu as a search engine option in iOS 6 for its Chinese customers, will receive a slice of advertising revenue. The revenue-sharing agreement with Apple follows similar accords between Baidu and manufacturers of handsets that useGoogle’s Android operating system, Wang Jing, vice president at Beijing-based […]
Continue reading...Samuel L. Jackson and Zooey Deschanel star in new Siri ads [Video]
Monday, April 16, 2012
Comments Off on Samuel L. Jackson and Zooey Deschanel star in new Siri ads [Video]
The man who got the damn snakes off a plane and who expertly played Jules Winnfield in Pulp Fiction has settled down a tad. Yep, Samuel L Jackson can now be seen using Siri to help plan a date night for an oh so special lady. The following commercial is a Verizon production, but it’s interesting […]
Continue reading...
Saturday, September 22, 2012
Comments Off on Apple releases 4 new iPhone 5 ads