Tag Archive | "advertising"
How the iMac moniker and “Think Different” ad campaign came to be
CultofMac has a fascinating interview up with TBWA executive Ken Segall, the man partially responsible for the Think Different campaign in addition to starting the whole “i” trend that took over Apple’s product line going all the way back to the original Bondi Blue iMac. Segall describes that when Jobs returned to the helm of […]
Continue reading...New promo commercial for Motorola Droid is tight as hell [Video]
Tuesday, November 3, 2009
We can’t lie, this commercial for the upcoming Motorola Droid is cool as hell. It’ll take more than a commercial, though, to convince us that it’s a better device than the iPhone.
Continue reading...AT&T sues Verizon over “misleading” commercials
Tuesday, November 3, 2009
AT&T is suing Verizon over the following commercial which takes a jab at AT&T by misappropriating Apple’s famous iPhone tagline, “There’s an app for that”, and replacing it with “There’s a map for that”. AT&T asserts that the map shown in the commercial implies that AT&T lacks coverage in all of the white spots on […]
Continue reading...Apple mulling $30/month TV subscription via iTunes
Monday, November 2, 2009
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Apple is reportedly reaching out to TV networks and pitching a $30/mo subcription service for watching TV shows via iTunes, according to a report today in the Wall Street Journal. The report notes that the proposed subscription service won’t be tied to any particular hardware, and anyone with an iTunes account will be able to […]
Continue reading...Apple “ad bombing” Windows 7 google searches
Monday, November 2, 2009
Apple has apparently made some interesting adword choices as it continues to use the release of Windows 7 as an impetus to convince Windows XP users to switch over to the Mac. Below are targeted Apple switching text ads which have been popping up when users type in phrases like “download windows 7” and even […]
Continue reading...Lee Clow, mastermind behind Apple’s “Think Different” ad campaign steps down
Friday, October 30, 2009
One of the first orders of business at Apple when Steve Jobs returned was re-hiring the famed ad agency TBWA/Chiat/Day to handle Apple’s advertising. Lee Clow, who headed up the TBWA Media Arts Lab (which served as a special division within the company that focused on all things Apple) eventually helped create the award winning “Think Different” campaign that […]
Continue reading...Apple fanboy spoofs Verizon’s anti-iPhone commercial [Video]
Wednesday, October 28, 2009
Round 1: About a week ago, Verizon launched a commercial pointing out all the features that the iPhone doesn’t have but that the upcoming Motorola Droid will have, such as a 5 megapixel camera and “widgets”, whatever that means. And adding insult to injury, if you want to call it that, Verizon laced their commercial […]
Continue reading...Microsoft pulls out of Windows 7 themed episode of Family Guy
Tuesday, October 27, 2009
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After seeing a rough cut of a Windows 7 themed episode of Family Guy, Microsoft has axed the promotion/sponsorship over concerns that the subject matter of the episode was far too racy and offensive to be associated with the Windows brand. Specifically, the themed episode wasn’t your typical Family Guy episode, but was instead geared as […]
Continue reading...Jerry Seinfeld is still an Apple fan at heart
Sunday, October 25, 2009
Jerry Seinfeld may have appeared in a few Microsoft productions (for $10 million) to help promote Windows last fall, but deep down, he’s still an Apple fan at heart. On this season of Curb your Enthusiasm, Jerry Seinfeld and co. make a number of guest appearances as the seasons underlying theme is the production of […]
Continue reading...Apple targets Windows 7 with 3 brand new “Get a Mac” ads [Video]
Thursday, October 22, 2009
Well that sure didn’t take long. Apple tonight debuted three new “Get a Mac” ads which directly take on Windows 7, which hit store shelves earlier today. The first ad is titled “Broken Promises”, and features the PC promising the Mac that Windows 7 won’t have any of the problems that Vista had. Justin Long, […]
Continue reading...Verizon takes on the iPhone in new commercial, and fails
Monday, October 19, 2009
About two weeks ago, Verizon launched a commercial which took a not so subtle jab at AT&T by misappropriating Apple’s famous iPhone tagline, “There’s an app for that”, and replacing it with “There’s a map for that”. Now, Verizon is back for more and this time it has the upcoming, and Android powered, Motorola Droid […]
Continue reading...Windows 7 promotion on Family Guy is insanely pathetic and atrocious [Video]
Sunday, October 18, 2009
On November 8th, Fox will air a Windows 7 themed/sponsored episode of Family Guy. Now what does such an episode entail? Well, if the clip below is any indication, it means a pathetic attempt at getting a younger viewing audience familiar with some of the features in Windows 7. As Adam Sandler used to say […]
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Thursday, November 5, 2009
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