Tag Archive | "advertising"
Mobile advertisers and big name Publishers look to take advantage of the iPad
Mobile advertisers are gearing up to roll out new mobile ads specifically tailored for the upcoming iPad, and a number of big time websites, like USA Today, are already on board. The website ClickZ is reporting that the mobile ad firm AdMarvel has teamed up with Gannet publishing to introduce new and engaging ads poised […]
Continue reading...Sprint ad uses iPhone to tout new 4G mobile hotspot [Video]
Sunday, March 21, 2010
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Well this sure is mighty interesting. In a new ad spot from Sprint touting its new 4G mobile hotspot, Sprint uses the iPhone as an example of a device you might want to hook up to their 4G network, which they promise will deliver browsing speeds 10x faster than AT&T’s 3G network. Curiously, one of […]
Continue reading...First iPad ad debuts during the Oscars; Steve Jobs is in attendance
Sunday, March 7, 2010
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The first iPad ad debuted a short while ago during the Oscars. Check it out below. Thoughts on the commercial? We think it’s okay. The song choice is mediocre by Apple standards, and the quick cuts move a bit too quickly to really appreciate what the iPad can do. Still, a pleasant reminder that the […]
Continue reading...Apple looking to integrate advertising options into iPhone SDK
Thursday, March 4, 2010
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A recent job posting on Apple’s website calls for a iPhone Advertising SDK Manager, which is particularly intriguing because it all but states that Apple is looking to integrate advertising options for developers right into the SDK. Apple, of course, recently purchased the mobile ad company Quattro for $275 million and is looking to wet its beak in […]
Continue reading...Latest iPhone Ad – Family Travel
Wednesday, February 24, 2010
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Check out the latest iPhone ad from Apple, titled Family Travel. I actually saw it make an appearance during PTI yesterday, which, as you may or may not know, is temporarily sans Tony Kornheiser for his remarks about Hannah Storm’s outfit and Chris Berman’s weight.
Continue reading...Apple unveils 2 brand new iPhone ads, “First Step” and “On Hold”
Monday, February 22, 2010
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Apple today unveiled 2 brand new iPhone ads, and believe it or not, these ones don’t focus on the App Store. The first new ad is called “On Hold” and highlights the iPhone’s ability to multitask when you’re placed on hold during a phone call. The second commercial is called “First Step” and touts the […]
Continue reading...Google’s “Parisian Love” video rumored to run during the Super Bowl
Sunday, February 7, 2010
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Rumor has it that the following video from Google, titled “Parisian Love” will air later today during the Super Bowl. Eric Schmidt even tweeted, “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) My thoughts? It’s a damn good commercial […]
Continue reading...Apple strengthens mobile ad team
Wednesday, February 3, 2010
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New Media Age reports: Apple has hired former Microsoft EMEA mobile advertising sales manager Theo Theodorou – who built Microsoft’s mobile ad network in new territories – as head of sales EMEA at its recently acquired mobile ad network Quattro Wireless… Meanwhile, Todd Tran, previously MD of Group M-owned mobile marketing agency Joule and a […]
Continue reading...iPad promo materials show Safari running flash
Friday, January 29, 2010
Sometimes aesthetic considerations supercede reality when it comes to advertising. To wit, check out some promotional shots of the iPad below – the New York Times pages it displays all have flash elements to them, yet if you recall Steve Jobs’ demo, a missing plugin icon appeared on the iPad when Jobs was browsing the […]
Continue reading...Watch every “Get a Mac” ad ever made
Thursday, January 28, 2010
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The AdFreak blog has a comprehensive listing of every “Get a Mac” commercial that ever hit the air. You can check out the first Get a Mac ad below. It’s titled “Better” and certainly set the tone of what the ads would eventually go on to embody. “You should see what this guy can do […]
Continue reading...CEO of mobile ad firm Quattro Wireless will now be Apple’s VP of mobile advertising
Saturday, January 9, 2010
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Earlier this week, Apple raised the stakes in its ongoing and nascent rivalry with Google when it entered the mobile ad space with its $275 million purchase of Quattro Wireless. As part of the acquisition, Quattro CEO Andrew (otherwise known as Andy) Miller will now take on the role of VP of Apple’s Mobile Advertising […]
Continue reading...Apple buys mobile ad firm Quattro Wireless for $275 million
Tuesday, January 5, 2010
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Remaining steadfast in their desire to get in on the mobile ad business, and un-deterred by Google’s winning $750 million bid to acquire AdMob, Apple will soon announce its purchase of Quattro Wireless for $275 million, according to an exclusive scoop from Kara Swisher over at All Things D. A little bit of background: Quattro […]
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Wednesday, March 24, 2010
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