Tag Archive | "advertising"
To all the fools who think the iPhone 4G story was a controlled leak
What a day for Apple. A nightmare come to life. Still, some fools are claiming that Gizmodo’s leaked photos of the iPhone 4G were actually part of a controlled leak by Apple in order to generate hype for the device. As if Apple needs any help from a tabloid tech site to build up hype […]
Continue reading...More details about Apple’s iAd initiative emerge
Friday, April 16, 2010
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On Wednesday afternoon, Apple’s ad team visited the Hill Holiday advertising agency (Anheuser-Busch, Dunkin’ Donuts, Bank of America) to talk about Apple’s foray into the mobile advertising world with iAds. And lucky for us, Ilya Vedrashko of Hill Holiday blogged about the entire visit. In early January, Apple dove head first into the ad space when it purchased […]
Continue reading...Palm parts ways with ad agency Modernista
Monday, April 12, 2010
Palm, which is hemorrhaging money, recently decided to part ways with its ad agency Modernista. Modernista was behind some of the Palm Pre’s more interesting advertisements, and truth be told, Palm’s advertising efforts with the Pre were pretty weak and were universally lambasted and laughed at when they first hit the airwaves. In light of […]
Continue reading...Apple rolls out yet another new iPhone ad – “Shopper”
Thursday, April 8, 2010
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Apple’s ad team is at it again, this time in the form of yet another new iPhone commercial titled “Shopper”.
Continue reading...Apple poised to announce mobile advertising platform tomorrow
Wednesday, April 7, 2010
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Apple will take center stage yet again tomorrow afternoon when it showcases its upcoming iPhone OS 4 to developers and members of the media. Expected announcements include support for third party multitasking and perhaps new gesture support for the iPhone and iPad. Also on the agenda, according to sources familiar with Apple’s plans, will be […]
Continue reading...Apple unveils latest iPhone commercial: “Concert”
Wednesday, April 7, 2010
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Apple recently unveiled its latest iPhone ad, titled “Concert”. The ad features the music recognition app Shazam as a means to showcase how easy it is to identify an unknown song and then purchase it via iTunes. This ad is the latest in a series of iPhone ads which attempt to show how the iPhone […]
Continue reading...Behind Apple’s iPad marketing blitz
Tuesday, April 6, 2010
Apple detractors often like to say that Apple’s popularity is the result of sexy and persuasive advertising that creates an unjustified aura of “coolness” around their products. Moreover, these detractors argue that Apple initiated hype is the driving force behind their success, never mind a solid track record of delivering thoughtfully designed and well-engineered products. […]
Continue reading...Apple rolls out new iPhone 3GS commercial – “Commute”
Thursday, April 1, 2010
Apple’s latest iPhone commercial is called “Commute” and highlights the device’s ability to multitask while on a voice call. The showcased apps include: – MassTransit ($3.99) – Here, File File! ($9.99) – WSJ – The Wall Street Journal (Free)
Continue reading...“Modern Family” uses iPad as key plot point
Wednesday, March 31, 2010
Apple pulled off a product placement coup on tonight’s episode of Modern Family. If you’ve seen the show and not the episode, the plot revolved on Claire’s husband Phil wanting the iPad for his birthday, and his family’s ensuing trouble in actually acquiring Apple’s latest new toy. At the end of the episode, Luke told […]
Continue reading...Remember those weird Microsoft ads with Jerry Seinfeld and Bill Gates? Well, they were weird on purpose
Wednesday, March 31, 2010
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Back in September of 2008, Microsoft tried to hip up its image and combat Apple’s incessant PC bashing with a series of what were supposed to be comical ads featuring Jerry Seinfeld and former CEO Bill Gates. The ads were quirky but were also confusing, and ultimately failed to impress, prompting Microsoft to quickly axe […]
Continue reading...Print publications already signing big money deals with advertisers ahead of iPad launch
Monday, March 29, 2010
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If you buy into the hype, the iPad will usher in a reading renaissance for beleaguered print publications experiencing drastic drops in readership and revenue. With a spacious 9.7-inch color touchscreen, the iPad will offer users an unparalleled digital reading experience while at the same time offering advertisers more tools with which to create engaging, interactive, […]
Continue reading...Rumor: Apple to roll out “iAd” Mobile Ad Platform on April 7th
Saturday, March 27, 2010
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Apple is reportedly gearing up to roll out a new mobile advertising system poised to make it easier for developers to integrate advertising into their apps, according to a recent report from Online Media Daily. The advertising system may be called “iAd” and Apple is expected to debut the service to Madison Avenue on April […]
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Monday, April 19, 2010
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