Tag Archive | "advertising"
Carrie Bradshaw trades in her Mac for a PC in upcoming Sex and the City 2
When it comes to product placement, Apple is unbelievably savvy. Apple products not only tend to pop up in many of the most popular TV shows and movies, but it’s not unheard of to have entire plots revolve around a popular Apple product. For example, the US version of The Office once had an episode […]
Continue reading...30 second ad spot on LOST finale costs $900,000
Sunday, May 23, 2010
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D-Day. The LOST finale is upon us and ABC is looking to cash in big time. A 30-second ad spot during the 2 hour series finale will reportedly cost advertisers anywhere up to $950,000, a 400% markup from last year’s season finale of the hit show. Now is this Apple related? No, but this is […]
Continue reading...Citing Apple’s iAd initiative, FTC okays Google’s acquisition of AdMob
Friday, May 21, 2010
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Well, all’s well that ends well. Despite a string of reports stating that the FTC was planning to block Google’s $750 million acquisition of AdMob, it turns out that the deal will, in fact, go through as originally mapped out. The FTC announced today that it closed up its investigation into the matter, concluding in a […]
Continue reading...Did Apple just axe the “Get a Mac” ad campaign?
Friday, May 21, 2010
Did Apple just kill the “Get a Mac” ad campaign? A perusal of their website seems to indicate that they have. Users trying to visit Apple’s long standing “Get a Mac” page are now redirected to Apple’s new “Why You’ll Love a Mac” page. And though there have been rumors over the past few months that Apple […]
Continue reading...Apple unveils new iPad commercial, pays tribute to the Newton in the process
Thursday, May 13, 2010
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Apple on Wednesday night unveiled a brand new iPad ad titled, “What is iPad?” Dare we say that it’s by far the best iPad ad to date. Quick shots, vibrant color, and a great tagline to finish things off – “It’s already a revolution, and it’s only just begun.” Not only is the commercial great, […]
Continue reading...Google/AdMob deal may be saved by Apple’s iAd platform
Wednesday, May 12, 2010
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The New York Times is reporting the FTC’s investigation into Google’s acquisition of AdMob has been extended for two weeks so that the agency can more accurately gauge the effect of Apple’s purchase of the mobile ad firm Quattro along with the upcoming rollout of Apple’s iAd platform. According to several people briefed on the […]
Continue reading...Apple highlights exclusive access to iTunes info in upcoming iAd platform
Thursday, May 6, 2010
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“It’s good to sleep next to the King.” Okay, I’ll be honest. I think I made that quote up, but it’s just as well. Not too long ago, Apple was interested in purchasing AdMob, only to helplessly watch Google snatch up the mobile ad company with a near billion dollar purchase. Dejected, but not defeated, […]
Continue reading...FTC to block Google/AdMob deal?
Tuesday, May 4, 2010
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All Things D is reporting that the FTC is leaning towards blocking Google’s $750 million purchase of AdMob, an online advertising platform that Apple was also interested in acquiring before Google swooped in with a near-billion dollar purchase. Citing unnamed sources close to the situation, Kara Swisher writes: While the situation could change, of course, […]
Continue reading...Old Apple Ad – The Internet
Sunday, May 2, 2010
An old Apple ad about changing the world that has the 1990’s written all over it. Back then, it was still called the “Macintosh.”
Continue reading...Apple’s iAds will be premium priced
Thursday, April 29, 2010
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WSJ reports that Apple has lofty goals in mind with its upcoming iAd platform: Setting a high bar for its debut in the advertising business, Apple Inc. aims to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say. Apple is hitting […]
Continue reading...Apple unveils third new iPhone ad this week – “Family Man”
Wednesday, April 21, 2010
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Apple’s on an iPhone commercial roll. I suppose they’ll do anything to divert attention away from the you know what that was left at the you know where. But seriously, below is Apple’s third iPhone ad of the week, a spot called “Family Man” which we first noticed during last night’s episode of LOST.
Continue reading...2 new iPhone ads – “Backpacker” and “Dog Lover”
Tuesday, April 20, 2010
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You might have missed it amidst all the hoopla surrounding the leak of Apple’s next-gen iPhone, but two new iPhone ads recently hit the airwaves. The first one, called Backpacker, highlights the utility of the iPhone when traveling abroad. The second ad, titled Dog Lover, apparently hits hard at the pet loving demographic.
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Tuesday, May 25, 2010
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