Tag Archive | "advertising"
New Microsoft tagline: “Be What’s Next”
Microsoft has a new tagline – “Be What’s Next.” Say what you will, but it’s infinitely better than the “Wow” campaign they used to promote Vista. Engadget reports: We’ve just been contacted by Microsoft and told that these are not new logos which will be used on products, rather a standalone treatment to show the flexibility […]
Continue reading...Google working on “interactive video ads”
Wednesday, July 14, 2010
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With all the money pumping through the iPhone/app ecosystem, it was only a matter of time before Apple set its sights on advertising. Apple had initially sought to purchase AdMob, only to watch Google swoop in and acquire the mobile advertising firm for a three-quarters of billion dollars. Undeterred, Apple purchased Wireless for a quarter of […]
Continue reading...Apple not enforcing updated iOS developer agreement; AdMob is safe.. for now
Tuesday, July 13, 2010
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In early June, Apple updated the terms of its iOS developer agreement to once more allow allow analytics companies to collect pertinent information with user consent. More noteworthy, however, was the nuanced language of Apple’s changes which seemingly targeted and precluded AdMob from collecting user information and sending it back to Google. Section 3.3.9 of […]
Continue reading...New iPhone 4 ads from Apple focus on Facetime and deliver an emotional bang
Monday, July 12, 2010
Apple’s recently rolled out four brand spankin’ new iPhone commercials, and whereas previous iPhone ads focused on apps, these focus exclusively on Apple’s new Facetime feature. Per usual, Apple new line of commercials don’t merely tell you what Facetime is, they show you how you would use it and why you would want to. Each […]
Continue reading...Developer rakes in $1372 in iAd revenue in just one day
Saturday, July 10, 2010
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MacRumors reports: App Store developer Jason Ting has released data on iAd revenue from the first day of sales for a “utility app” that was released just yesterday, clocking in nearly $1,400 in revenue on an astounding “eCPM” of nearly $150. The data appears to be from Ting’s LED Light for iPhone 4 Free, which was part […]
Continue reading...Apple leverages user buying habits on iTunes to deliver targeted iAds
Tuesday, July 6, 2010
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Bloomberg today takes a look at how Apple is leveraging the buying habits of iTunes users to help advertisers deliver targeted ads to iPhone users. Relying on the music, videos and apps that customers are downloading from its iTunes, App Store and iBooks helps Apple sketch a behavioral profile that can be paired with appropriate […]
Continue reading...What an iPod ad in 1977 would have looked like
Monday, June 28, 2010
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What would an iPod ad have looked like back in 1977? Alex Varanese answers that question with this striking ad for a Pocket Hi-Fi. But that’s just the tip of the iceberg. Varanese has an entire series of artwork dedicated to retro style ads which showcase how modern technologies might have been advertised back in […]
Continue reading...iPhone 4 ad in Tokyo subway is brilliant [Photo]
Thursday, June 17, 2010
Apple is well-known for their marketing, but you don’t usually see Apple get this creative. Below is an ad for the iPhone 4 found in a Tokyo Subway. Update: Word is that it’s a fake. Blast! via Notcot
Continue reading...Apple’s new iOS agreement already attracting Antitrust attention
Thursday, June 10, 2010
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Wow, that sure didn’t take long at all. The Financial Times is already reporting that Federal Regulators are already planning to investigate the ramifications of Apple’s new developer agreement which effectively prohibits rivals such as Google and Microsoft from getting into the market for mobile ads on the iPhone, iPad, and iPod Touch. According to […]
Continue reading...AdMob CEO responds to new iOS developer agreement which effectively keeps AdMob off the iPhone
Wednesday, June 9, 2010
On Monday, Apple revised the terms of its iOS developer agreement to once again allow analytics companies to collect pertinent data with user consent. Apple’s nuanced change, however, seemingly leaves AdMob, which was recently acquired by Google, SOL.
Continue reading...The iPhone as a travel brochure – Focusing on the details that matter
Wednesday, June 9, 2010
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Imagine the following scenario. You’re planning vacation, and after much deliberation, you narrow your future destination down to two places – Costa Rica and Cancun, Mexico. Now, imagine that during the process of deciding where to go, you start to compare seemingly minute details such as which country’s weather is closest to 85 degrees, which […]
Continue reading...Apple commercial for iPhone 4’s FaceTime feature
Monday, June 7, 2010
Below is the video Apple showed at today’s Keynote which highlights the new video conferencing feature on the iPhone 4. Anyone else think the guy at the end of the video looks like Matt Damon?
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Thursday, July 22, 2010
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