Tag Archive | "advertising"
HTC reportedly hires the brain behind Samsung’s Galaxy brand
While Samsung and Apple remain the top two smartphone manufacturers on the planet, that hasn’t always been in the case. Indeed, it’s easy to forget amidst the deluge of Samsung advertising materials that appear at every step, but HTC, back in the early days of Android, used to be Apple’s stiffest competition. These days, HTC […]
Continue reading...Samsung’s advertising game outmuscled Apple in 2012
Wednesday, March 13, 2013
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With Samsung set to release its Samsung Galaxy S IV tomorrow in New York City amidst much hoopla and media coverage, the South Korea based company has certainly learned a thing or two about creating a media buzz prior to a product launch. Previously, that was a talent that only Apple seemed to have mastered. What’s more, Samsung has also […]
Continue reading...Apple debated naming the iPhone “Telepod”, “Mobi”, “Tripod” and “iPad”
Tuesday, March 5, 2013
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While the iPhone moniker may seem rather intuitive – after all, it did follow in the footsteps of the iMac and the iPod – it seems that Apple did spend some time exploring other names for its revolutionary smartphone. While speaking at the University of Arizona’s marketing department yesterday, Ken Segall – the former creative […]
Continue reading...“Think Different” creator says Apple is losing the ad war against Samsung
Tuesday, February 26, 2013
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Ken Segall, the former TBWA/Chiat Day creative lead, believes that Apple is losing its ad war against Samsung. Whereas Samsung’s ads are funny and edgy, Apple’s ads, while decent, are traditional and don’t offer up anything new and exciting. While you can still argue that Macs and i-devices have a ton of appeal, you can’t […]
Continue reading...Apple posts two new iPad commercials – “Alive” & “Together”
Monday, February 18, 2013
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Apple yesterday releaesd two brand new iPad ads. First, we have “Alive”. And next we have “Together”.
Continue reading...Apple’s “Do Not Disturb” iPhone ad starring the Williams’ sisters
Monday, January 7, 2013
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Apple on New Years Day posted a new commercial for the iPhone 5 titled “Do Not Disturb”. The ad highlights, as you might expect, the ‘do not disturb’ feature Apple first introduced in iOS 6. The ad is pretty fun and features Serena and Venus Williams in a dream sequence playing Ping Pong. Overall, this […]
Continue reading...Apple’s iPad Mini Holiday ad – I’ll be home
Friday, January 4, 2013
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Before Christmas, Apple rolled out the following commercial for the iPad Mini. Dubbed “I’ll be home”, the ad features a girl singing Bing Crosby’s “I’ll be home for Christmas” to her grandpa via Facetime. Is it just me, or are Apple’s ads getting a bit schmaltzy?
Continue reading...Apple rolls out two brand new iPad Mini commercials
Monday, November 12, 2012
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Apple yesterday released two brand new iPad Mini ads. Expect more of these to surface as we get closer and closer to the holiday shopping season. The first one, here, is titled Books. And the other one, which is much better, is titled “Photos.”
Continue reading...Apple’s first iPad Mini ad – Piano
Sunday, November 11, 2012
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Apple’s first advertising effort with the iPad Mini. The ad is called “Piano.”
Continue reading...Amazon takes it to Apple’s new iPad Mini
Wednesday, October 31, 2012
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The Next Web reports: If you take a look at Amazon’s website, you’ll note that the Kindle Fire HD is selling for $199 while being stacked up against the iPad mini, which starts at $329. In a typical marketing strategy, Amazon has listed the advantages of its tablet device while also so eloquently pointing out […]
Continue reading...Microsoft’s first commercial for Surface is very cool [Video]
Tuesday, October 16, 2012
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Well done, Microsoft. Well done. This ad, dare we say, is very cool and I kinda wish Apple experimented with these kinds of numbers. Oh well, I’d rather have an iPad and decent commercials than a Microsoft Surface and amazing commercials.
Continue reading...Apple runs new iPod commercial dubbed “Bounce”
Thursday, October 11, 2012
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Now that the latest models of the iPad Touch, Nano and Shuffle are finally shipping, Apple yesterday began running a new advertisement to remind people that, you know, there’s more to Apple than just the iPhone. T he ad is dubbed “bounce” and originally premiered during Apple’s iPhone 5 special media event a few weeks […]
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Saturday, April 19, 2014
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