The following ad is the first in a series of three new “I’m a PC” commercials from Microsoft that will feature young kids using Microsoft software in an effort to show how simple it can be. The video below shows a 4 1/2 year old girl hooking up a camera to her computer, importing a photo, pressing a magic “fix” button to improve the picture quality in Windows Live Photo Gallery, and then sending the adjusted photo to her parents.
Microsoft’s latest kid-centric commercials are part of a new series aptly titled “The Rookies”, and constitute Microsoft’s latest effort in their highly-publicized $300 million ad campaign. “The Rookies” follows on the heels of the Mojave Experiment ads, the quirky and widely mocked Seinfeld series of spots, and the better received “I’m a PC” ads.
The girl in the video below is adorable, and it’s definitely a step up from Microsoft’s previous efforts, but will it be enough to restore some of the luster that Microsoft lost after Vista took such a thrashing? Tell us what you think in the comments.
February 8th, 2009 at 3:30 pm
I think that’s the first *good* ad Microsoft’s done in ages. Cute and appealing.
February 10th, 2009 at 7:46 am
Hope I don’t sound pedantic Andy, but it seems to be by an agency called Crispin, Porter + Bogusky. Before that, the prestigious account had been with Weiden + Kennedy of Portland (who I remember also handled Nike at that time), and before that, with Ogilvy & Mather.
Still, the execs had to give it the green light. It’s one kick-ass little commercial: Cispin, Porter + Bogusky are certainly earning their commission! (And they got a good director on it.)
Cute? Mm… that wee character, “i’m a pc, and i’m 4 and a half”… can’t possibly know what she’s saying! People who know the Mac (but there are not so many of them).. will see (of course) that the youngster is not doing anything that she couldn’t have done on an Apple computer, probably costing more.
I’m hoping to fax over [all rights waived] a couple of ideas to TBWA/Chiat/Day, which is Apple’s agency ~ one in response to this strong campaign, and the other in anticipation of Windows 7.
Here is something you might want to read: A quick google, and I pulled it up:
http://www.alleyinsider.com/2008/8/microsoft-ad-team-we-ll-sell-vista-but-we-re-using-macs
February 10th, 2009 at 7:50 am
Hope I don’t sound pedantic Andy, but it seems to be by an agency called Crispin, Porter + Bogusky. Before that, the prestigious account had been with Weiden + Kennedy of Portland (who I remember also handled Nike at that time), and before that, with Ogilvy & Mather.
Still, the execs had to give it the green light. It’s one kick-ass little commercial: Cispin, Porter + Bogusky are certainly earning their commission! (And they got a good director on it.)
Cute? Mm… that wee character, “i’m a pc, and i’m 4 and a half”… can’t possibly know what she’s saying! People who know the Mac (but there are not so many of them).. will see (of course) that the youngster is not doing anything that she couldn’t have done on an Apple computer, probably costing more.
I’m hoping to fax over [all rights waived] a couple of ideas to TBWA/Chiat/Day, which is Apple’s agency ~ one in response to this strong campaign, and the other in anticipation of Windows 7.
Here is something you might want to read: A quick google, and I pulled it up:
{{oops! seems I can’t just give the URL…okay! Enter in a search engine:}}
‘ Microsoft Ad Team ‘
February 10th, 2009 at 7:51 am
Hope I don’t sound pedantic Andy, but it seems to be by an agency called Crispin, Porter and Bogusky. Before that, the prestigious account had been with Weiden and Kennedy of Portland (who I remember also handled Nike at that time), and before that, with Ogilvy & Mather.
Still, the execs had to give it the green light. It’s one kick-ass little commercial: Cispin, Porter + Bogusky are certainly earning their commission! (And they got a good director on it.)
Cute? Mm… that wee character, “i’m a pc, and i’m 4 and a half”… can’t possibly know what she’s saying! People who know the Mac (but there are not so many of them).. will see (of course) that the youngster is not doing anything that she couldn’t have done on an Apple computer, probably costing more.
I’m hoping to fax over [all rights waived] a couple of ideas to TBWA/Chiat/Day, which is Apple’s agency ~ one in response to this strong campaign, and the other in anticipation of Windows 7.
Here is something you might want to read: A quick google, and I pulled it up:
http://www.alleyinsider.com/2008/8/microsoft-ad-team-we-ll-sell-vista-but-we-re-using-macs