Microsoft’s new ad – a step in the wrong direction.

Fri, Sep 19, 2008

Analysis, News

Wow. Microsoft has really taken a step backwards with their new ad-campaign. In trying to combat the PC stereotype from the “Get a Mac ads”, Microsoft created a commercial with a diverse array of people proclaiming that they are PC’s. The point is obviously to show that cool, talented, and creative people do, in fact, use PC’s. The problem is that after a while, the commercial just becomes a jumble of random people with no coherent message.

Another problem is that the PC guy from the Apple commercials is a spoof, and it’s challenging, if not impossible, to fight back against a character whose very existence is to poke fun. It’s like trying to argue logically with the class clown – once you have the crowd laughing, they’re yours.

Moreover, and I might be reading into things here, but I never took the Get a Mac ads as implying that Mac users were hip and cool while PC users were dorky. Instead, I think they’re meant to convey that if you want to do cool and creative things, you can do them more seamlessly on a Mac than on a PC. In other words, the Apple commercials aren’t a knock on PC users at all, but rather a jab at the limited functionality of Windows compared to the Mac OS. Basically, I think Microsoft really missed the boat on this one, and ran off in a weird direction with their latest offering. Take a look below.

Another version of the ad can be found here.

  Share

, , , ,

1 Comments For This Post

  1. BuckLewis Says:

    Be prepared for a sudden, needed, and happy change in plans.classic pov january 09 legacy binder package yiqvfsuperman jozrhsyperman 11 superhero action comic 1953 er novaro nr jgltxckassic supremo zipper binder cognac jjzozbeeckenridge laptop bag hpbqsSuperman dcgtuvintage adventure comics 143 superboy 1949 lgaemckassic supremo zipper binder handles black gsjviadventure comics 290 originsunboy 9th legion app hcgunsuperman wmhojSuperman bdynb[link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]classic pov january 09 legacy binder package yiqvf[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]authentic police cases 1 vg 40 bondage ctuska rare wzsjb[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]syperman 11 superhero action comic 1953 er novaro nr jgltx[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]ckassic supremo zipper binder cognac jjzoz[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]beeckenridge laptop bag hpbqs[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]Superman dcgtu[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]vintage adventure comics 143 superboy 1949 lgaem[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]ckassic supremo zipper binder handles black gsjvi[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]asventure comics 290 originsunboy 9th legion app giacz[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]superboy 32 98 nmmint variant cover rukpy[/link][link=http:/rheastipanuk.kadinix.com/5039/Richelle.html]Superman bdynb[/link][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]productivity tools gwcei[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]superman jozrh[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]superman 11 superhero action comic 1953 er novaro nr omihs[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]ckassic supremo zipper binder cognac jjzoz[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]beeckenridge laptop bag hpbqs[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]Superman dcgtu[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]vuntage adventure comics 143 superboy 1949 xpuqa[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]classic supremo zipper binder handles black tgqye[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]superman movja[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]superboy 32 98 nmmint variant cover rukpy[/url][url=http:/rheastipanuk.kadinix.com/5039/Richelle.html]Superman bdynb[/url]

eXTReMe Tracker