Apple’s “1984” commercial is largely considered one of the best commercials of all-time. The commercial had strong allusions to Big Brother and George Orwell’s novel 1984, and ultimately promised that the upcoming release of the Macintosh computer would free users from the perils of conformity. The commercial won a number of awards, with many considering an advertising masterpiece.
The commercial first launched to the masses during the 1984 Super Bowl, but contrary to popular belief, this was not the first time the commercial aired. In a little known piece of Apple trivia, the commercial first hit the TV airwaves on December 15, 1983 at 1 A.M. in Twin Falls, Idaho. Why, you ask? Well Chiat/Day, the ad firm behind the commercial, wanted to release it before the end of the new year so that it could be eligible for that year’s commercial awards.
Mon, Jan 3, 2011
Apple History, News