In conjunction with today’s release of Windows 7, Microsoft also opened up its first retail store in Arizona just a few hours ago. Below is a photo of the crowded store courtesy of AppleInsider. Note how the Microsoft employees are all wearing different colored shirts, presumably to denote in what their role is at the store. Look familiar? I guess when Microsoft said they’d be copying the Apple Store model, they weren’t kidding.
But wait, it gets worse. Microsoft has even copied Apple’s grand openings. Check out the video below.
Microsoft first announced its plans to open up its own branded retail stores back in February in an effort to connect more directly with customers, and exert better control over the Microsoft brand. They were also clearly motivated by the success and impact that Apple retail stores have had on Apple’s bottom line. Earlier this week, Apple reported that its retail stores recorded their highest quarterly revenue in history, in addition to recording a record number of Mac sales. Time will tell if Microsoft’s efforts at the retail business will prove to be as fruitful.
Related: Why Microsoft’s retail initiative reeks of desperation
October 22nd, 2009 at 1:33 pm
Apple doesn’t have anything to worry about.
October 29th, 2009 at 6:17 pm
Wow those tables are not as slick as the Apple ones; they look like tables from middle school chemistry labs.