Edible Apple

John Moltz of Macworld has a great piece up articulating the absurdity often seen in pundits who are so quick to declare that Apple’s days of innovation are a thing of the past. Indeed, we’ve been seeing this going as far back as the original iMac. If you believe everything you read, Apple should have been roadkill about 8 years ago.

Folks who expect miracles from Apple every year completely miss the point and are woefully ignorant of history.

There seems to be a persistent myth that Apple churned out groundbreaking products every quarter under Jobs. In reality, it was three years between the iMac and the iPod, another six before the iPhone was released, and then three more prior to the iPad. The fact that Tim Cook’s Apple has not unveiled a new product category since the original iPad is not a colossal fail of epic proportions. In fact, you could argue that the fact that Apple isnot rushing something out the door is a sign that it’s operating its business as usual. The company is releasing products on its own schedule, not at the whim of pundits or analysts.

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Before the iPhone came out, skeptics were telling us all the reasons why an iPhone was doomed to failure. Now they’re telling us why an Apple television or an Apple watch is doomed to failure. I have learned over the years that you disregard Apple’s ability to think around a problem at your peril; you believe rumors about the company at your own risk, as well.

Spot on. The company just sold a record number of iPhones and iPads and already analysts and pundits are pounding their fists into tables and shouting, “Well what’s next?!”

Cool down, boys. With China still an attractive market for Apple, it stands to reason that the days of stellar iPhone growth aren’t necessarily a thing of the past. And as Moltz writes, incredible innovations don’t come around on a schedule, and the fact that Apple is waiting for the right moment to pounce may mean precisely that it’s business as usual in Cupertino.

via Macworld