Edible Apple

Check out this great synopsis on what the new Facebook Search is all about and the challenges and opportunities it presents from the always insightful Danny Sullivan from Search Engine Land.

Need a good plumber? An electrician? Someone to do your taxes? A doctor? A dentist? These are all typically questions that are great to ask friends. You trust friends. With Facebook Graph Search, there’s the promise of asking all your friends this at once without actually having to ask them. You can just search and discover professionals like this that they like.

That all depends, however, on whether those professionals themselves have created a presence for themselves on Facebook. In turn, it also depends on whether those who use them have also liked them. Without those connections, there’s nothing to mine.