Eduardo Saverin’s early advertising pitch for Facebook

Sat, Sep 1, 2012

Eduardo Saverin, one of four Facebook co-founders, famously sued Mark Zuckerberg years after the social networking site went mainstream – a point later popularized by Aaron Sorkin’s film “The Social Network.”

But way back in the day, when Saverin was still acting CFO and business manager of the company, the Brazilian born was tasked with pitching Facebook as a legit advertising medium to advertisers.

Earlier this week, Digiday published a number of slides Saverin used back in 2004 in an effort to sell ads. At the time, Facebook had 70,000 users at about 20 colleges.

Below is the media kit Saverin was using to pitch potential advertisers that spring, obtained from a New York-based marketer he met with personally. Saverin was asking for ad commitments of around $80,000 for targeted display ad placements that would reach “thousands” of users.