Last week saw a number of Apple executives take the stand in the Apple-Samsung trial which has now been ongoing for a week. One notable appearance came from Phil Schiller, Apple’s Senior VP of worldwide marketing. It’s no secret that Apple is world renowned for its advertising efforts, having had a hand in a number […]
Continue reading...6. August 2012
Comments Off on The formerly secret history of the iPhone, as told by Scott Forstall
The Apple/Samsung litigation has proven to be an Apple enthusiast’s dream. iPhone prototypes, iPad prototypes, and a plethora of fascinating information regarding Apple’s design process and previously undisclosed internal workings of the notoriously secretive company. This past Friday was no different when Scott Forstall – Apple’s Senior VP of iOS Software – took the stand to […]
Continue reading...6. August 2012
Comments Off on Apple continues to dominate tablet market with 68.2% marketshare
As rumors of an iPad Mini continue to hover overhead, the rest of the tablet market seems to be heating up. The Amazon Kindle Fire has established its own little niche, and more than that, the recently released Galaxy Nexus 7 has gotten off to a very strong start amidst overwhelmingly positive reviews. Further, there […]
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6. August 2012
Comments Off on Phil Schiller dishes on how much Apple spends on marketing each and every year