Edible Apple

The New York Post reports that Apple CEO Tim Cook showed up in Sun Valley, Idaho today for the annual Allen & Co. retreat. So why is this a big deal? Well the retreat is typically attended by media bigwigs and given all the rumors surrounding Apple’s foray into the Television business, Cook’s presence at the retreat is certainly worth noting.

Wearing a blue button-down shirt and jeans, he walked briskly past the photographer pit with Paul Sagan, chief executive of Akamai, the Internet content delivery service. Stopping by a cafe, the technology executives, deep in conversation, refueled on caffeine before settling into a table outside.

When asked what he was looking forward to at the conference, Mr. Cook smiled. “I’m looking forward to all the private discussions I’ve set up this week,” he said.

Would he have time for coffee with DealBook?

The polite Mr. Cook simply replied, “Probably not.”