Edible Apple

Bloomberg reports that Apple is planning a major overhaul of iTunes in an effort to more closely integrate its iCloud service to enable users to better manage their media content files.

Apple will unveil the changes by year’s end, said the people, who asked not to be identified because the plans aren’t public. The company will more closely integrate its iCloud file- storage service with iTunes so users can more seamlessly access and manage their music, videos and downloaded software apps across different Apple gadgets, the people said. Apple also plans new features for sharing music, the people said.

Also in the works are features which will help users more readily find new content they might be interested in.

One of the main ways Apple will attempt to improve discovery is by making it easier for people to share songs, a popular feature of Spotify Ltd.’s music-subscription service. Apple has been negotiating with major record labels for rights that would let a user listen to a song sent to them from a friend for free, one person said.

Apple also has announced tighter integration of social networks Facebook Inc. and Twitter Inc. in iTunes, allowing people to share what they are listening to.