Edible Apple

Steve Jobs wanted to dress up as Willy Wonka to celebrate 1 millionth iMac sale

An odd and equally fascinating story from the recently released Insanely Simple: The Obsession That Drives Apple’s Success, a book by former Chiat/Day advertising director Ken Segall. Segall worked closely with Steve Jobs for many years, and while his new book aims to impart many of the business lessons he picked up while working on a […]

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