Edible Apple

With the holiday shopping season now in full swing, Apple announced today all purchases made via its online store will be eligible for free shipping from now up until December 22. While free shipping via Apple.com is nothing new, it typically only applies to orders over $50. The new promotion, however, now enables customers to snatch up accessories and other lower-priced items without having to pay shipping costs.

In addition, and as even more of an incentive to purchase from Apple than from retailers like Best Buy, customers who shop from Apple can also have their iOS product laser engraved and gift-wrapped – both for free.

Note that the free shipping only applies to orders in the US, though customers in a few other countries such as Canada and the UK will receive free shipping on any orders placed today.

News of free shipping via Apple’s online store comes hot on the heels of reports that Apple this past Friday blew away previous one-day sales records. It’s been reported that MacBook Air and iPad sales were particularly strong.