Edible Apple

Apple doesn’t have the greatest track record with cloud computing, a fact openly addressed by Steve Jobs when he introduced iCloud this past Summer. But thankfully, the recent rollout of iCloud and iTunes Match seems to have gone off without much of a hitch.

Recognizing that it needs to solidify its position with respect to the cloud, Apple is reportedly engaged in active recruitment of senior-level executives with cloud based experience.

The Wall Street Journal reports:

In recent weeks, Apple has been looking to recruit senior-level executives with backgrounds in Web-based software, according to people familiar with the matter. It has approached at least one prominent Internet entrepreneur since at least earlier this year about a possible position, according to these people, who say the details of the possible job were unclear. The company has also discussed its needs with recruiters, one of the people said.

The report claims that Apple is interested in building web-based apps that “leverage the Web to reduce people’s need to carry around numerous devices at once.”

As it stands now, iCloud is currently overseen by Eddy Cue who, this past September, was promoted to Senior VP of Internet Software and Services. In addition to iCloud, Cue is responsible for iAds and making sure that the iTunes Music and App Stores run smoothly.