Edible Apple

The details surrounding Apple’s not-yet-official October 4th media event are starting to take shape. After breaking the news as to when Apple would introduce the next-gen iPhone, John Paczkowski of All Things D now has information regarding where Apple plans to hold said media event.

According to Paczkowski, Apple’s iPhone unveiling won’t take place at the Yerba Buena Center for the Arts as has been the case in years past, but will rather take place in the more cozy and intimate setting that is Apple’s Town Hall Auditorium.

Now Apple has previously held events on its own campus, such as last year’s “Back to the Mac” event as well as some of the company’s iOS developer previews. You might also remember that Apple’s antennagate conference was also held on Apple’s very own campus.

But for event’s as monumental as new product launches, Apple has historically chosen larger venues. So why the turnabout?

Perhaps the release date was too much of a moving target to risk booking a large space like Yerba Buena Center for the Arts (YBCA), which has hosted a number of big product unveils in the past. Perhaps, the company felt a more intimate venue was best for newly installed CEO Tim Cook’s first media event. Perhaps YBCA was simply already booked. Whatever the reason, the world will get it’s first look at the next iPhone at Apple’s Town Hall Auditorium in early October.

And leading the charge will be CEO Tim Cook who, along with trusted executives like Phil Schiller and Scott Forstall, will showcase the first iPhone sans Steve Jobs.

With the upcoming iPhone unveiling tentatively scheduled for the 4th, a release date for Apple’s next-gen iPhone will likely fall somewhere in mid-July, with Friday, October 14th, likely being the earliest possible release date. Just yesterday we noted that Apple has already begun blacking out employee vacation requests from the 14th through the 15th of October.