Edible Apple

Though still firmly entrenched in Apple’s lineup as a hobby, the Apple TV seems to be doing quite well. Concord Securities analyst Ming-Chi Kuo tells AppleInsider that Apple shipped nearly 500,000 units during the “second calendar quarter of the year representing, more than 70% year-over-year growth.”

Looking ahead to the second half of the year, Kuo said his industry checks have turned up no evidence that Apple plans push a hardware revision to the Apple TV into production during the third quarter. Instead, the Cupertino-based company will reportedly take a more measured approach to advancing the platform in 2011, relying instead on an Apple TV Software Update this fall that will allow devices such as the iPad 2 and upcoming iPhone 5 to beam their content to the big-screen.