Edible Apple

I can’t deny it any longer. I have a problem. An addiction, really. Don’t get it twisted – my impulses don’t run amok in the pursuit of Alcohol or Drugs. No my addiction is arguably much much worse. Luckily, I am not alone and can rely on countless others to help me get through what can only be described as trying times. For you see, dear readers, I am flat-out addicted to Angry Birds.

What’s that you say, Angry Birds has been out for almost a year now? Yeah yeah, I was late to the game, but my addiction isn’t any less severe as a result. On the advice of a good friend, I picked up the app for a mere $0.99 and have been unable to put it down since. Quick gaming sessions (such is the plan) have consistently morphed into hours of turning colorful birds into dangerous and precise projectiles capable of taking down even the sturdiest and most impenetrable of structures. Alas, promising myself a much needed break after completing a challenging level is of no use. There’s always one more level to be had, new challenges to be conquered, and in the simplest of terms, more pigs to kill.

Developed by Rovio, Angry Birds is a bona fide hit. Admittedly, my addiction is taking a toll on close friends and loved ones, but how can they judge something they don’t understand? But I’m not alone. Perched atop the list of most downloaded apps on iTunes for quite some time now, Rovio announced recently that it has now sold over 10 million copies of Angry Birds on iTunes. That’s a smooth $7 million in profit for Rovio for those of you keeping score at home. Overall, Rovio’s hit game has garnered a whopping 36 million downloads across all mobile platforms. Note, though, that the game costs $0.99 on iTunes but remains a free download on Android.

At the time of this writing, I’m toiling away on level 11-4. And since it’s only a matter of when, not if, I beat Angry Birds, I’m delighted, and the same time frightened, that Rovio is planning a special Christmas themed version of the game.