Edible Apple

While stories about the iPhone and iPad generally occupy most of the Apple news cycle, the Mac continues to trudge along relatively unnoticed, amassing millions of units sold quarter after quarter. During the last quarter, Apple announced that it had sold over 3.47 million Macs, a new quarterly record and a 33% increase from the same quarter during the previous year.

Now comes word via data from the NPD Group that Apple may once again break its Mac sales record when it issues its earnings report for the September quarter sometime in October. According to the data which encapsulates sales made during July and August, Mac sales are trending towards the 3.7 million threshold, which if accurate, would represent approximately 22% unit growth from the September quarter of last year.

Perhaps helping matters is NPD data which shows that the average selling price of Macs decreased approximately 2.9% from 2009. Apparently combining cheaper buy-in pricepionts and the always growing iPod/iPhone halo effect, unprecedented Mac sales may once again propel Apple to unprecedented financial success.

As for iPods, NPD’s data indicates that quarterly sales will come in somewhere around the 10 million mark. We should, however, point out that NPD’s data doesn’t take into account Apple’s brand new lineup of iPods which include refreshed Shuffles, Nanos, and iPod Touches. Notably, overall iPod sales over the past few quarters have been on the decline. The one glaring exception, though, is the iPod Touch which continues to sell extremely well quarter after quarter.

via AppleInsider