Edible Apple

As the rivalrly between Google and Apple continues to grow, Reuters reports that Google is currently in talks with record labels regarding an initiative that would see the search engine giant release a “download store” that would allow mobile users to stream music from the cloud from anywhere. The music charge from within Google is reportedly being led by Andy Rubin, the man behind Google’s Android OS, and sources tell Reuters that Google would like the service to launch in time for Christmas.

Googe, however, still hasn’t signed any licensing deals with any of the major record labels, but the music industry is reportedly excited “about the prospect of its entry to the business and what competition with iTunes could mean for the industry.”

Interesting enough, but a lot of things sound awfully interesting in the abstract without a contract in hand.

“Finally here’s an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform,” said a label executive who asked not to be identified. “What you’ll have is a very powerful player in the market that’s good for the music business.”