Edible Apple

The Wall Street Journal reports:

Google Inc. is launching a campaign to line up TV networks’ support for its new Google TV software, but many remain reluctant to partner with a service they believe encroaches on their turf.

The service will allow people to watch and search cable, satellite and Web programming—as well as access regular Web pages—through TVs and set-top boxes that incorporate new Google software. The first devices, made by Sony Corp. and Logitech International SA, are due out this fall, marking another tug-of-war between tech companies eager for new content and media companies worried about giving it away.

In recent weeks, Google has met with officials of TV networks including ABC, CBS, Fox and NBC to encourage them to work with the service, according to people familiar with the matter. Content owners, though, are skeptical that Google can provide a business model that would compensate for potentially cannibalizing TV owners’ existing broadcast businesses.