Edible Apple

With this year’s WWDC officially scheduled for June 7 – June 11, rumor has it that Apple may use that window to launch its next-gen iPhone. Mashable, citing sources familiar with the situation, reports that Apple may depart from its pattern of launching a new iPhone a few weeks after showcasing it at WWDC and will instead make the device available for purchase as early as June 7.

Assuming that this plays out as Mashable expects, why the sudden change in operating procedure?

One explanation is that the period of hype that typically follows a new iPhone introduction won’t be in effect due to Gizmodo’s iPhone 4G expose. Apple, therefore, may simply want to get the device out and into the hands of the public as quickly as possible.