Edible Apple

In a post titled “Broken link?”, Adrian Ludwig of Adobe calls Apple out for not including flash on the newly announced iPad, and argues that Apple is ultimately ruining the end-user experience.

As I drove by Yerba Buena Theater in San Francisco this morning, I couldn’t help but be impressed. Apple certainly has the ability to excite people with great products, and with the iPhone they even managed to generate momentum for an entire product category. So it’s no surprise that the iPad looks like it’s a pretty good new device.

It was really exciting to see some of the technologies that Adobe has contributed to, like PDF and ePub support, taking center stage in the launch. Adobe technology is at the center of virtually every print and digital workflow, so undoubtedly a lot of what you¹ll see getting delivered to the iPad will have originated in Adobe creative software.

But, as a picture posted on Engadget shows (below), and many others have reported, there’s something important missing from Apple’s approach to connecting consumers to content.

It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers. Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple’s DRM technology on devices made by other manufacturers.  And without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web.

If I want to use the iPad to connect to Disney, Hulu, Miniclip, Farmville, ESPN, Kongregate, or JibJab — not to mention the millions of other sites on the web — I’ll be out of luck.

Adobe and more than 50 of our partners in the Open Screen Project are working to enable developers and content publishers to deliver to any device, so that consumers have open access to their favorite interactive media, content, and applications across platform, regardless of the device that people choose to use.