Edible Apple

BusinessWeek has an interesting article about Apple’s design process as relayed to SXSW conference goers by Apple Senior Engineering Manger Michael Lopp.  An interesting excerpt:

Every week, the teams have two meetings. One in which to brainstorm, to forget about constraints and think freely. As Lopp put it: to “go crazy”. Then they also hold a production meeting, an entirely separate but equally regular meeting which is the other’s antithesis. Here, the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work.

Check out the rest of the article over here.