Edible Apple

 

Apple’s surprise announcement comes fresh on the heels of news that Macworld mainstays such as Adobe and Belkin would not be setting up booths.  Other companies, such as Google, also indicated that they would be scaling back their involvement with the trade show that has taken on an almost mystical auroa the past few years.

 

The company noted in a press release:

This is clearly an interesting move that might have some Apple pundits wondering if somethings afoot.  Apple’s departure from Macworld can be explained, and even though it puts an end to a long tradition, a strong argument can be made that it’s a decision that makes sense.  But more noteworthy is the fact that Steve Jobs won’t be delivering the farewell address at Macworld.  Perhaps Jobs doesn’t see the point in having an Apple presence at Macworld, and therefore feels that him not showing up is no big deal.  Or, perhaps Apple has nothing spectacular lined up for Macworld and doesn’t want to hype up the event beyond realistic expectations.  Or, and I hate to jump on this train of thought, perhaps Jobs is simply not in good enough health to be on stage, standing and talking for a few hours.  Either way, Jobs’ absence from Macworld is extremely puzzling, and Apple’s recent decision inevitably spells doom for one of Apple’s great traditions.

 

Not surprisingly, Apple’s stock has taken a hit in after-hours trading as news of its press release spread.